about
Founded on a simple belief: Valuable problems are rarely solved by off-the-shelf solutions.
.experience
15 years
.location
Ireland
.Projects
Available
.hello
We partner with organisations whose processes are too specialised for generic SaaS, designing AI systems that serves their business needs.
Our work combines product strategy, systems design, optimisation, and AI engineering to solve complex business problems, and generate measurable value.
.Leadership
Alex Hamilton, Director
Alex leads solution strategy, design, customer research, and experience.
With backgrounds in natural sciences, graphic design, and UX, he brings a rare combination of analytical thinking and commercial product design. Across multiple startups, including leading Product and Design at Optifly, he has helped translate complex, data-heavy systems into products that drive adoption, engagement, and measurable business outcomes.
At Daton, Alex focuses on turning ambiguous operational challenges into clearly defined product opportunities for consulting and enterprise clients. His approach is evidence-led and commercially grounded, ensuring every solution is validated against real business workflows, aligned to stakeholder needs, and designed to deliver tangible efficiency gains from day one.
Alex Hamilton, Director
Alex leads solution strategy, design, customer research, and experience.
With backgrounds in natural sciences, graphic design, and UX, he brings a rare combination of analytical thinking and commercial product design. Across multiple startups, including leading Product and Design at Optifly, he has helped translate complex, data-heavy systems into products that drive adoption, engagement, and measurable business outcomes.
At Daton, Alex focuses on turning ambiguous operational challenges into clearly defined product opportunities for consulting and enterprise clients. His approach is evidence-led and commercially grounded, ensuring every solution is validated against real business workflows, aligned to stakeholder needs, and designed to deliver tangible efficiency gains from day one.
.Leadership
David McKeon, Director
David brings more than a decade of experience building and commercialising optimisation software.
As Managing Director of VSware, he led the company's national expansion before its acquisition by Visma. As COO at Optifly, he led the team responsible for aviation scheduling technology used to optimise six-month flight schedules for more than 600 aircraft flying daily, helping secure multi-million euro contracts with four of Europe's five largest low-cost airlines.
Today, David combines deep technical expertise with commercial leadership, to build AI & optimisation systems. His rare combination of systems engineering, software development, and operational leadership enables us to solve problems that most organisations simply cannot model.
.Leadership
David McKeon, Director
David brings more than a decade of experience building and commercialising optimisation software.
As Managing Director of VSware, he led the company's national expansion before its acquisition by Visma. As COO at Optifly, he led the team responsible for aviation scheduling technology used to optimise six-month flight schedules for more than 600 aircraft flying daily, helping secure multi-million euro contracts with four of Europe's five largest low-cost airlines.
Today, David combines deep technical expertise with commercial leadership, to build AI & optimisation systems. His rare combination of systems engineering, software development, and operational leadership enables us to solve problems that most organisations simply cannot model.